ABOUT US
Our Story
Our story began in 2019 when the idea of designing a domestic espresso machine struck us. We noticed a promising market for a high quality Iranian machine. We spent an entire year investigating and assessing the high-end devices on the market. We consulted manufacturers, craftsmen and foundries to come up with a prome design. We also got feedback from popular coffee shops and asked their baristas about how they compare different brands.
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After kickstarting the manufacturing, the branding of our espresso machine became important. We looked for a distinctive brand name that was rooted in the history of Iran, showcased the strength and rigidity of our machine, and meantime, could be pronounced smoothly by non-Farsi speaking customers. We chose Lamassu.Lamassu is the protector of Assyrians against evil and chaos. The celestial deity is portrayed by a human head, the body of a bull, and the wings of an eagle to protect the gates of Assyrian cities and castles from any unforeseen disasters. The gigantic size of these stone statues symbolizes the power and greatness of Assyrian empire. After choosing the name, the Alef Mim Creative House agreed to design the logo and develop the visual identity of the Lamassu espresso machine.
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Our Customers
